Integrating Your Social Media

Shiv Singh, Keynote – Director Digital Engagement & Social Media at PepsiCo
Before recently moving to PepsiCo, Shiv was with Razorfish since 1999 working in the Boston, New York, San Francisco and London offices. As the company’s Global Social Media Lead, Shiv helped the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis and Starwood to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also included capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.

Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association’s Leader’s Forum, OMMA Global, O’Reilly Graphing Social Patterns, the ARF Annual Summit and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Reuters, Associated Press, Adweek, Ad Age and several other noted publications discussing digital strategy and social influence marketing.

In 2005, Shiv founded and led the agency’s Enterprise Solutions practice to help organizations empower its employees and partners with the information they need to do their jobs efficiently and effectively. He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. He just published a book for the Dummies Series,  titled “Social Media Marketing for Dummies.”

Session Speakers:
Kellye Crane, Principal, Crane Communications. An accomplished, award-winning communicator with more than 20 years of experience in strategic public relations and marketingcommunications, Kellye Crane has offered strategic planning, social media, press/influencer relations, technical writing and marketing communications services to some of the world’s largest companies, including ADP, BellSouth, The Coca-Cola Company, IBM, Intel and Microsoft.  An in-demand speaker on social media topics, she addresses the intersection of social media and PR on the Solo PR Pro blog, which serves as the top resource for those working as independent PR consultants (and those who’d like to be). Kellye is the co-chair of the PRSA|Ga Social Media Committee, and is frequently listed as one of the top 100 PR pros to follow on Twitter.

Marla Erwin, Interactive Art Director, Whole Foods Market
(@wholefoods) –  Marla Erwin is Interactive Art Director for Whole Foods Market, the most popular retailer on Twitter and a leading example of Twitter’s power to build millions of relationships one customer at a time. In addition to her primary responsibilities managing wholefoodsmarket.com, Marla helped to create Whole Foods Market’s acclaimed social media program, which includes the “Whole Story” blog as well as Facebook, Twitter, YouTube, Flickr and more. Prior to joining Whole Foods Market, Marla worked as user experience designer at Vignette, design manager at Pluck/Demand Media, and creative director at 10 Sharp Design.

 

 Olivier Blanchard, Principal – BrandBuilder Marketing
As BrandBuilder Marketing’s principal and senior strategist, Olivier helps companies develop, build, integrate, manage and measure Social Media Programs. He also helps companies manage their reputations online and offline, and establish leadership in their markets. He often trains company executives and project teams in all matters of social media management and measurement, then helps them build and integrate effective programs into every facet of their business, from Public Relations, business development and market research to Human Resources and Customer Support. Find out more at www.TheBrandBuilderMarketing.com.

 

James Andrews is the managing partner/co-founder of Everywhere specializing in the creation of digital strategies, online communications, and web content production. Everywhere is a strategic communications agency that focuses in helping brands and individuals navigate the social media and online space to build better connections with their audiences. Their clients include CNN, Lexus, Macy’s, Swagg/Qualcomm, PGI, and Actress/Author/Activist Jane Fonda Everywhere is a Guinness World Record holder for the most widespread social media message within 24 hrs for #BEATCANCER (www.beatCancerEverywhere.com).  Before launching Everywhere, Andrews was Vice President, Ketchum Digital and directed global social media brand strategies for Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. As an internationally respected digital thought leader, Andrews helped start a Social Media practice in the Ketchum Brazil office and has been a keynote speaker in Sao Paulo, London and Norway. Andrews has been working in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Urban Box Office, Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with brands such as Current TV, Coca-Cola/Sprite, Truth.com and Proctor & Gamble places him in a unique category of entrepreneurs that understand the convergence of new media, content, social activism and digital lifestyle. James blogs at Fastcompany.com as an Expert Blogger as well as Huffington Post. Andrews can be seen as a regular contributor on CNN Weekend discussing current news and social media stories. James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. Andrews is a board member of Jane Fonda’s foundation GCAPP and his community involvement includes volunteer work at The Paideia School and Morehouse College.

Rick Burnes, Director of Inbound Marketing, Hubspot .  Rick Burnes is director of inbound marketing at HubSpot, a company that builds marketing software for small- and medium-sized businesses. Rick leads HubSpot’s free marketing product initiatives, including development of www.websitegrader.com. Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter (www.twitter.com/rickburnes) and occasionally posts on his personal blog (www.rickburnes.com). He resides in Boston, MA.

Jeremy Porter of Definition 6 and Journalistics.  Jeremy Porter is , is a digital communications strategist who helps brands bridge the gab between public relations and social media. With more than 13 years experience helping organizations develop brand awareness, stimulate buyer interest, convert latent demand and  encourage customer reciprocity, Jeremy’s current passions revolve around helping businesses and individuals  harness the power of social Internet technologies to propel their brands  forward.

 

Brian Fergemann – Partner in Winston & Strawn
Brian Fergemann is a partner in Winston & Strawn’s intellectual property department concentrating his practice in advertising, marketing, and promotions counseling and litigation, including trademark, copyright, and Internet law matters. Mr. Fergemann provides counseling on a wide range of marketing, promotional, intellectual property, and e-commerce issues to major national consumer product companies, retailers, and advertising and promotions agencies. He regularly counsels clients on consumer sweepstakes, contests and the use of user-generated content. He also has extensive experience in high-level talent, music, and sponsorship negotiations. Mr. Fergemann also has extensive experience representing clients before the National Advertising Division (NAD) of the Council of Better Business Bureaus. He has represented major national advertisers before NAD, including Eastman Kodak Company, Nestle USA, Inc., and Wm. Wrigley Jr. Co.

Kristin Parrish - Ogilvy’s 360° Digital Influence
As a Digital Strategist on Ogilvy’s 360° Digital Influence team, Kristin has developed and executed strategies for well-known and emerging brands including VTech Electronic Learning Products, Ford and NHBLI’s The Heart Truth Campaign to name a few. She understands the importance of a strategy based in research and a solid execution plan to effectively carry it out. New to Atlanta as of May 2009, Kristin leads the Digital Influence efforts in Ogilvy’s Atlanta office. She also serves as co-chair of the PRSA|GA Social Media Committee.

 

Ashley Schoenith, Senior Producer, Guest Relations Marketing
Ashley is Senior Producer at Guest Relations Marketing, a marketing agency aimed at activating brand Zealots. Ashley leads the charge in developing strategic social media programs that target these most passionate supporters online, enabling the programs to
to grow fervently and providing the most positive WOM and viral reach opportunities.        Ashley developed the social media practice at Guest Relations Marketing and her accolades include participation in ”The Blog Show” on Martha Stewart, as well as a recent  ”Best Social Media Campaign for a Non-Profit” award for her work with client CURE Childhood Cancer. Ashley also sits on the Board of Directors for AMA Atlanta. You can connect with Guest Relations Marketing on Twitter at  www.twitter.com/findingzealots and visit our blog, www.ZealotryMarketing.com.

Jesse McDougall, Co-Owner of Catalyst Webworks.  Jesse is a social media consultant and web programming geek living in the woods of Vermont because he can’t bring himself to leave the gardens and swimming holes. Currently, Jesse is co-owner of Catalyst Webworks http://www.catalystwebworks.com/—a web development and social media consulting firm in White River Junction, VT. In this role, Jesse travels the country teaching businesses and organizations how to tap into the power and audiences of social media without annoying or alienating their customers. Before launching Catalyst Webworks, Jesse was the Web Editor at Chelsea Green Publishing, where he built the company’s web site and online marketing strategies. His social media work there was noticed and covered by Publisher’s Weekly, Book Business Magazine, Publishing Trends, Vermont’s Seven Days weekly, and the Independent Book Publisher’s Association. Jesse is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business. He looks forward to the day he has time to take on more writing.

This is The Best in Atlanta 2010 Social Media Conferences!

 

For more information, contact Carole Arnold at 770.423.6924 or carnol27@kennesaw.edu