Become a Social Media Integration Expert … and Do It in 1.5 Days
Impress Your Customers, Your Boss and Yourself
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Whether you are a beginner, or something of a social media expert yourself,
SOCIAL MEDIA INTEGRATION has plenty to offer, with concurrently
running breakout sessions, broken into beginner and advanced tracks.
Friday, October 22
10:00 am – 11:30 am
First half of Beginner and Advanced Level Boot Camps:
Social Media Boot Camp for Beginners
Taught by Marla Erwin of Whole Foods
Social Media Boot Camp for Beginners will cover all the basics: Blogging, Facebook, YouTube, Twitter, etc. – as well as great tips and tools that you can implement as you get further into your social media journey. Full description available on the Beginner Bootcamp page.
Advanced Social Media Boot Camp
Taught by The BrandBuilder’s Olivier Blanchard
Our advanced Social Media Boot Camp will take you well beyond the basics of creating a social media marketing strategy, and teach you how to evaluate the effectiveness of your existing social media program, gauge social media ROI, and select the best tools and methods for setting goals and measuring success going forward. Full description available on the Advanced Bootcamp page.
11:30 am - 12:45 pm
Networking Lunch
1:00 pm - 2:30 pm
Second half of Beginner and Advanced Level Boot Camps
Saturday, October 23
8:00 am – 8:45 am
Networking Continental Breakfast and Book Signing with Shiv Singh.
All attendees receive a copy of Shiv Singh’s Book, Social Media Marketing for Dummies
8:45 am – 9:00 am Welcome
9:00 am – 9:25 am
Keynote Speaker, Shiv Singh of PepsiCo
In this keynote, Shiv Singh will share some insight on the current state of social media. As hundreds of new social media platforms and apps debut weekly, what does it mean to you as a business – and what does it mean to your customers? Will today’s hot social media outlets be old news tomorrow? And how can we move beyond just chasing the next shiny social media object, and really capture value from our social media marketing efforts, regardless of the tools and platforms we are using?
9:35 am – 11:00 am – TUTORIALS: Choose from three options:
Brand-Building Online – And How To Bridge Social Media Efforts with Your “In Real Life” Marketing Activities – Marla Erwin of WholeFoods Market
In this tutorial, Marla Erwin will demonstrate some of the tactics and strategies she employed to make WholeFoods one of the most recognizable (and respected) brands on line AND in real life. Learn first-hand from Marla how WholeFoods entered the social media space (garnering more than one million Twitter followers in their first year), how they have continued to expand their social media presence via Facebook, LinkedIn and their very popular blog; AND how they are tapping into social media’s ability to localize conversations and customer service in real life! This session is a must for those organizations whose social media efforts will be used to boost their regionally-focused traditional outreach.
Integrating PR and Social Media – Kellye Crane, Crane Communications; Kristin Parrish, Ogilvy’s 360° Digital Influence; and Jeremy Porter, Definition6 and Journalistics
PR pros today are being tasked with combining digital and social media with existing public relations efforts in an effective and cohesive way. How can you make the most of emerging opportunities and develop programs that are greater than the sum of its parts? This tutorial will feature a panel three top PR strategists offering best practices and highlighting case studies of successful PR and social media integration.
Real Social Media R.O.I. Methodology – Olivier Blanchard, The Brand Builder
Wondering how to justify the additional costs of a social media program to the powers that be? In this tutorial, Olivier Blanchard will discuss how companies can develop their social media strategies while tying those strategies back to ROI or impact metrics. Among topics to be explored:
- identifying how social media can support existing company initiatives
- how new social media initiatives can be created to drive business objectives and impact the bottom line.
- how tracking efforts across timelines can help lead to a better understanding of real ROI
- how to track, measure, analyze and get to the bottom of Social Media ROI.
break
11:15 – 12:00 pm Breakout Session 1
Wrangling with the Legal Issues Surrounding Social Media – Brian Fergemann of Winston and Straw
Companies continue to find new and innovative ways to engage consumers online and via mobile devices, including through the use of social media web sites like Facebook, Twitter, and YouTube. But, what risks do companies face when they engage consumers in these media and encourage consumers to create and post content? And, what risks do companies face when they or their employees decide to use social media to talk about their products or services? Join social media legal expert Brian Fergemann to explore the risks and safeguards for businesses that engage online.
Social Media Lessons from Nonprofits – James Andrews, Everywhere, and Ashley Leckey Schoenith, Guest Relations Marketing
It’s well-known that nonprofits have to do more with less and make the most of every dollar – we can all learn from nonprofit social media successes (if they can do it, we can do it!). This session will feature real-world case studies from the architects of two award-winning campaigns – Ashley Leckey Schoenith of Guest Relations Marketing on CURE Childhood Cancer, and James Andrews of Everywhere will discuss #BEATCANCER
1:15 pm Networking Lunch with all participants and speakers
1:30 pm – 2:15 pm Breakout Session 2
Websites 101 – Jesse McDougall, Catalyst Webworks
hat do you need to know to make your organization’s website the hub of your social media outreach? Web expert Jesse McDougall will share tips and tricks to revitalize your current website, and offer examples of websites that do a great job of driving traffic.
The Secrets of Inbound Marketing – Rick Burnes, HubSpot
If you already have a Web presence, how can you make sure your targets find you? In this session, HubSpot’s Rick Burnes will explain the importance of SEO and how it can make or break your social media marketing plan.
2: 30 pm – 3:15 pm Breakout Session 3
Branding for Beginners – Marla Erwin, Whole Foods Market
For those just getting started with branding activities, Marla Erwin can help! This session will offer expert advice and answer questions about getting your brand presence noticed on the major social media platforms.
The Future of Agencies – Shiv Singh, PepsiCo
With traditional agencies finding themselves increasingly in competition with social media agencies, many wonder if there’s a shakeup taking place. In this session, Shiv Singh will discuss what the agency of the future will look like, and what it will offer to its clients.
3:30 pm – 4:15 pm
Social Media Open Mic Q+A with all speakers
Come prepared with questions for our expert speakers — you have the floor, and our speakers can’t wait to answer your questions, AND hear from you about your social media marketing experiences!
4:30 pm – 5:15 pm
Wrap up and Closing
For more information, contact Carole Arnold at 770.423.6924 or carnol27@kennesaw.edu
Agenda is subject to change