Author Archive

World’s Worst Predictions

Sep 06, 2010 1 Comment by noahechols

Although we typically try to find blog topics that are relevant to the conferences that we host, I thought this topic was too entertaining to pass up.
We all know that leaders around the world love to talk, but sometimes many of them could benefit from thinking before prophesying about the future. The list below [...]

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Brian Fergemann, Partner in Winston & Strawn, Talks about the Legal Issues Involved in Social Media Marketing

Aug 31, 2010 1 Comment by noahechols

Brian Fergemann, a partner in Winston & Strawn’s intellectual property department, sat down with us to answer a few questions about the legal implications of launching a social media marketing campaign.  Mr. Fergemann provides counseling on a wide range of marketing, promotional, intellectual property, and e-commerce issues to major national consumer product companies, retailers, and [...]

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The Social Media Genius of Kim Sherrell: An Interview

Aug 30, 2010 No Comments

From the Huffington Post’s 2morrowknight:
The world has always been impressed with entertainers who use the full measure of their celebrity for the greater good. Brad Pitt has invested heavily in Global Green’s eco-housing initiative in New Orleans. Angelina Jolie donates to United Nations Aid Agencies to assist African refugees. Virginia Madsen creates online campaigns for [...]

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Online Reputation Management – Pew Statistics

Aug 25, 2010 No Comments

Reputation management has now become a defining feature of online life for many internet users, especially the young. While some internet users are careful to project themselves online, others embrace an open approach to sharing information about themselves. Search engines and social media sites play a central role in building one’s reputation online, and many [...]

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Welcome AJC Job Page Readers. Learn more about LinkedIn

Aug 23, 2010 No Comments
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Jesse McDougall, author of Start Your Own Blogging Business, Answers Questions about Web Design

Aug 20, 2010 3 Comments

Jesse McDougall, a speaker at the upcoming Social Media Integration Conference, is the co-founder of Catalyst Webworks, a web development and social media consulting firm in White River Junction, VT. He is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business.  Jesse recently sat [...]

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Marla Erwin of Whole Foods Talks About Social Media

Aug 18, 2010 2 Comments

Whole Foods has one of the most followed accounts on Twitter and the Social Media Integration Conference’s speaker, Marla Erwin, was at the center of their social media launch.  Recently she answered a few questions for us so that we could share just a few of her insights with the world.  If you’re interested in [...]

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Social Media Changes Everything

Aug 16, 2010 1 Comment

300,000 Businesses have a presence on Facebook.
Gary Vaynerchuk grew his family business to $50 million using social media.
Only 18% of traditional TV campaigns generate a positive return on investment.
96% of Gen Y have Facebook accounts.
Social Media has overtake porn as the #1 internet activity.
1 out of 8 couples who married last year met through social [...]

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Shiv Singh says Businesses Can’t Ignore the Fundamental Change in How People Engage

Aug 13, 2010 2 Comments

Shiv Singh, Head of Digital at PepsiCo Beverages and author of Social Media Marketing for Dummies recently sat down for a Q and A with us in preparation for our upcoming Social Media Integration Conference Conferenc on October 22-23, 2010 where he will be the the keynote speaker. Recognized by Advertising Age as a media [...]

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Some wisdom from Olivier Blanchard on Social Communications

Aug 11, 2010 No Comments

Olivier Blanchard of The Brand Builder and upcoming speaker at the Social Media Integration Conference in Atlanta, Georgia, recently had a lot to say about the shift in managerial and marketing strategies of organizations taking place because of social media.  Here are just a few ideas that we think are worth remembering:
“We need to move [...]

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