Full disclosure
Feb 19, 2010
No Comments
Since the Federal Trade Commission orders came down to make it clear who is getting paid to say what online, there’s been confusion about what language to use, especially on platforms such as Twitter. The Word of Mouth Marketing Association is putting out guidelines with specific wording and hashtags. Here’s a sample:
#spon (sponsored)
#paid (paid)
#samp (sample)
Read the full report here.
