Will Pepsi’s $20 million experiment in social media pay off?

Feb 17, 2010 1 Comment by noahechols

The program is too new to really assess whether it’s working for Pepsi.  But the decision to dump Super Bowl ads, and donate $20 million to good causes instead, is generating a lot of publicity for Pepsi.

As JonathanSalemBaskin writes in Social Media Today, the Pepsi gambit may be a waste of marketing money.

SoCon11, social media
noahechols

About the author

Noah is the Creative Technologist for the Center for Sustainable Journalism at Kennesaw State University. He manages social communication campaigns and supports the Center in launching various projects aimed at finding new models for ethically sound, financially sustainable journalism.

One Response to “Will Pepsi’s $20 million experiment in social media pay off?”

  1. Lucille Forti says:
    at 3:08 am

    Even a pro blogger, they still using those tips =D

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