Brian Fergemann, Partner in Winston & Strawn, Talks about the Legal Issues Involved in Social Media Marketing

Aug 31, 2010 1 Comment by noahechols

Brian Fergemann, a partner in Winston & Strawn’s intellectual property department, sat down with us to answer a few questions about the legal implications of launching a social media marketing campaign.  Mr. Fergemann provides counseling on a wide range of marketing, promotional, intellectual property, and e-commerce issues to major national consumer product companies, retailers, and [...]

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The Social Media Genius of Kim Sherrell: An Interview

Aug 30, 2010 No Comments by noahechols

From the Huffington Post’s 2morrowknight:
The world has always been impressed with entertainers who use the full measure of their celebrity for the greater good. Brad Pitt has invested heavily in Global Green’s eco-housing initiative in New Orleans. Angelina Jolie donates to United Nations Aid Agencies to assist African refugees. Virginia Madsen creates online campaigns for [...]

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Deposit Social Media Skills in Your Job Bank

Aug 27, 2010 No Comments

If you haven’t figured it out yet there’s lively conversation streaming across social media platforms that goes far beyond the casual interaction. While gabbing on Twitter and Facebook amounts to fun and games most of the time, the ability to utilize the platforms has increasingly become a marketable skill in landing a job. It’s also [...]

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Online Reputation Management – Pew Statistics

Aug 25, 2010 No Comments

Reputation management has now become a defining feature of online life for many internet users, especially the young. While some internet users are careful to project themselves online, others embrace an open approach to sharing information about themselves. Search engines and social media sites play a central role in building one’s reputation online, and many [...]

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Keynote Shiv Singh to Appear on Social Media Podcast

Aug 23, 2010 No Comments

Digital market maven, Head of PepsiCo’s Digital efforts and keynote speaker at our upcoming Social Media Integration Conference, Shiv Singh is slated to appear on QuicknDirty – a Podcast outlining unique social networks, twits and new media strategists – on Wednesday, August 26th.
Author of “Social Media Marketing for Dummies,” Shiv is known for focusing on [...]

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Welcome AJC Job Page Readers, Learn More About LinkedIn

Aug 22, 2010 No Comments

Welcome to those of you who picked up the printed edition of the Atlanta Journal-Constitution’s Sunday job section and found the interview with me, Leonard Witt, about how to find a job using social media.
As mentioned in the article our marketing expert, Carole Arnold, produced an excellent slide share presentation on how to effectively use [...]

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Jesse McDougall, author of Start Your Own Blogging Business, Answers Questions about Web Design

Aug 20, 2010 3 Comments

Jesse McDougall, a speaker at the upcoming Social Media Integration Conference, is the co-founder of Catalyst Webworks, a web development and social media consulting firm in White River Junction, VT. He is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business.  Jesse recently sat [...]

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Beyond Social Media: Marketing and Engagement with Olivier Blanchard

Aug 19, 2010 No Comments

Oliver Blanchard is the type of person that can get 55 comments on his BrandBuilder Blog biography. His turn-ons include “anything innovative” and his professional background in 80 words or less amounts to choppy sentence fragments and big name dropping – just to fit it all in.
For a consultant and speaker who, by his own [...]

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Marla Erwin of Whole Foods Talks About Social Media

Aug 18, 2010 2 Comments

Whole Foods has one of the most followed accounts on Twitter and the Social Media Integration Conference’s speaker, Marla Erwin, was at the center of their social media launch.  Recently she answered a few questions for us so that we could share just a few of her insights with the world.  If you’re interested in [...]

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Social Media Changes Everything

Aug 16, 2010 1 Comment

300,000 Businesses have a presence on Facebook.
Gary Vaynerchuk grew his family business to $50 million using social media.
Only 18% of traditional TV campaigns generate a positive return on investment.
96% of Gen Y have Facebook accounts.
Social Media has overtake porn as the #1 internet activity.
1 out of 8 couples who married last year met through social [...]

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